LeBron Loves Samsung [AD BRIEF] - Business Insider

It looks like LeBron James is the latest?Samsung?spokesperson. The Miami Heat forward stars in a YouTube spot for the Galaxy Note II ... and at least the phone doesn't look huge in James' giant hands. The day-in-the-life spot got has been watched almost 3 million times in three days. The spot was made by 72andSunny.

25 brands ? from Coca-Cola to Samsung ? bought?Microsoft's?Windows 8 Ads in Apps campaigns, which are running on more than 60 devices.

LinkedIn?CEO Jeff Weiner told investors,??An increasing area of focus for us is the monetization of our mobile channel,? during the company's Q3 earnings call.

Presidential campaign ad spending reached almost $1 billion, says NBC News/SMG Delta.

Yahoo?and?iProspect?have five tips to boost search ad ROI.

Anheuser-Busch InBev?picked AKQA as its digital agency of record. The shop will handle apps and online/mobile programs for Budweiser, Stella Artois, and Bud Light.

Mashable?put together a list of 45+ PR and Digital Marketing events around the world.

Arnold Worldwide?hired Sergio Flores as SVP creative director.

ReachLocal, which manages the online marketing campaigns of 22,000 local businesses, announced its Q3 earnings. Revenue grew 21 percent from Q3 2011.

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Tags: Madison Avenue, Advertising, Samsung, The Brief, LeBron James, Anheuser-Busch, Windows, Microsoft | Get Alerts for these topics ?

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Source: http://www.businessinsider.com/lebron-loves-samsung-ad-brief-2012-11

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